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MOD Vol. 44 No. 1909, October
2013 (The Last Issue)
On the front cover: Anne Curtis
On the back cover: Sunshine Cruz for
the Ever Bilena print ad
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This article,
“There’s more to Kalabasa Than Meets
the Eye,” is filled with trivia and information about, what else, the kalabasa!
“The one who plants
and the one who waters really do not matter. It is GOD who matters, because he
makes the plant grow.” – Paul’s First Letter to the Corinthians 3:7, The Good News Bible in Today’s English
Version.
Sir Ernee, do you have any possible ideas on why Mod Magazine folded up in 2013?
ReplyDeleteThere are many reasons, but in my opinion, mismanagement and the lack of marketing strategy in the Internet Era are foremost among them.
ReplyDeleteI think that was also the same reason/s why Mr. & Ms. (another magazine in which you've contributed articles to) folded up in 2008.
DeleteMore likely. Kasi ng mawala yung editor, si Jay Cunanan-Canlas, naging hawsiyaw na mga contents. Pulos nonsense and supernatural na ang tema ng mga articles. They alienated themselves to the reading public. Masyado pang politically yellow ang management.
DeleteAs far as I know, before Mr. & Ms.' demise, it was titled "Mr. & Ms. Trendspotting: Business, Lifestyle, & Travel."
DeleteI read somewhere from KC Cordero's blog (comicspotting.blogspot.com) that an interested businessman was supposed to acquire Atlas from National Book Store, but the talks with Atlas' general manager (Mr. Deo Alvarez) reportedly bogged down, hence Atlas' closure.
ReplyDeleteIf there are talks about acquiring Atlas Publishing, it would be with the owner, Mr. Benjamin Ramos, not with Mr. Alvarez. Some of titles published by Atlas had already been sold. Mr. Alvarez did said that there were interested parties who wants to buy Atlas, but the reported amount was quite low.
ReplyDeleteOh well. If only Mod converted themselves to a monthly magazine earlier (before its later competitors arrived (eg. Good Housekeeping, Preview, Cosmopolitan, etc.), then perhaps they would eventually set a greater trend in the industry.
ReplyDeleteEither way, Mod's 39-year existence in the market is worth remembering, given that it has set the trends on Filipinas, and made diversity on its topics. Mod is more than just a women's magazine: It's also a family magazine!
You said it right. I saw a mistake in the financing of the operation of the publishing company by its new owner, but that is left to my own opinion.
ReplyDeleteAnother is that the new owner sacrifced a chance to have a top-selling magazine just because a nun complained about it. If you know the story about "Playhouse?" It could have gave FHM & Maxim rough competition & could even edge them out from the top.
May I invite you to visit and be part of my other blog: https://erneelawagan.blogspot.com
ReplyDelete